Blackcastle Sport was briefed to begin CFI’s sponsorship portfolio within motorsport. Our objective was to create engaging content from the partnership assets delivered by Strakka Racing, with the core focus on creating a TVC based around the Hi-tec nature and speed of motorsport and the synergies that are shared with CFI’s trading platform; one of the quickest and most sophisticated in the industry.
We partnered CFI with Strakka Racing, based in Silverstone.
Through an ongoing relationship with Strakka & Oliver Rowland, we were quickly able to facilitate the partnership between the brand and the team. We successfully activated the partnership, curating a portfolio of assets that delivered brand awareness, premium association and great content consisting of a 30-second TVC and a supporting behind the scenes video of the build-up to the weekend.