Williams Martini Racing recently announced that Russell will become their race driver for the 2019 season. The 20-year-old who is leading the Formula 2 championship will be the next young British star to get a chance in motorsports most illustrious championship.
With the owners of Formula One, Liberty Media looking to freshen up the championship by making it more appealing to a younger audience, teams putting faith into young talented driver like Russell and teen sensation Lando Norris shows a step in the right direction for the sport.
Blackcastle Sport is a management agency which specialises in commercial rights partnerships in motorsport.
The agency recently secured a long term partnership for Formula E driver Nelson Piquet Jr. when they partnered financial services company CFI markets with the former world champion.
Blackcastle Sport Commercial Director Josh Sherry said: “We are delighted to be working with George, he is one of the future stars of Formula One. He is young, articulate, extremely talented and is very commercially attractive to any brand.”
George Russell added: “I’m pleased to have Blackcastle Sport represent me commercially. It’s an extremely exciting time for my career, and I can’t wait to drive for Williams next year in Formula One.”
To discuss any potential partnerships with George, please get in touch:
+44 (0) 207 099 9900