CFI Financial Group has partnered with the Nissan e.dams Formula E team for season six and seven of the all-electric street racing championship.
The leading online trading provider sees the investment and trading corporation join forces with one of the strongest and most innovative teams in Formula E. The two-year agreement was brokered by Blackcastle Sport, a commercial rights and sports marketing agency focused on motorsport.
“We are excited about this expansion towards a full team partnership. Formula E is a global motorsport series, as we are a global brand in our sector, their focus on technology, team work and sustainability, fits extremely well with our own business philosophy and values and in turn creates a great match for success. The Nissan e.dams team thrives for victory and has done very well so far, we are looking forward immensely to being a part of the team’s success over the coming years,” Hisham Mansour and Eduardo Fakhoury, CFI Financial Group founders and managing directors, said in a joint statement.
The partnership comes off the back of a successful brand ambassador role with Nissan e.dams driver Oliver Rowland. The reigning Formula E rookie of the year, Rowland has increased CFI’s brand awareness and credibility, specifically in the UK and the Middle East. With the success of the ambassadorial role, it was a clear an expansion to a team partnership would provide CFI with more opportunities to further improve their brand awareness.
“We are honoured to share our vision with a pioneering group such as CFI. We are looking forward to start this season with their support and share the same aspiration of success,” said Gregory and Olivier Driot in a joint statement, Nissan e.dams team principals.
Nissan and CFI place significant emphasis on innovation, advanced technology and speed – each element crucial to maximising performances across their respective industries. It’s with these shared values and principles in mind that CFI view Nissan e.dams as the perfect team to partner with, ensuring their brand is aligned with a motor industry powerhouse and one that will allow core business messages to be communicated to a global audience.
“We’re proud to welcome CFI as partner to Nissan e.dams. We share a desire to innovate and succeed, and look to build a strong partnership this season,” said Michael Carcamo, Nissan global motorsports director.
A successful team debut last season saw Nissan take; its first victory at the NYC race, six pole positions, six podiums, and earn the best qualifying team (appearing in the top six qualifiers for every race in season five). Season six kicks off with the first race in Diriyah, Saudi Arabia on November 22 and 23.
Josh Sherry, commercial director at Blackcastle Sport, added, “This is a very fitting collaboration between two successful and innovative organisations in their respective industries, we’re pleased to have supported this agreement.”
About CFI Financial Group
CFI Financial Group specialises in providing online trading for private and institutional clients. It traces its origins to a private banking department established within a sister firm in Lebanon, Credit Financier in 1998.
Following its success, the first entity within the Group, namely Credit Financier Invest Sal., was established in 2005 after a spin off separating the trading business from the credit business.
Since then, CFI has served thousands of clients executing over 2 million trades.
Today, the group has offices and regulated entities in Beirut, Amman, Dubai, Larnaca and London. For more information on CFI Group, please visit www.cfifinancial.com.