Kirk Originals has partnered with the British Nissan e.dams Formula E racing driver Oliver Rowland ahead of the 2019/20 season.
Kirk Originals, the premium British sunglasses brand is collaborating with Oliver Rowland, one of the most exciting drivers in ABB Formula E series, to promote their range of Made in England eyewear. The agreement was brokered by Blackcastle Sport, a commercial rights and sports marketing agency focused on motorsport.
There are natural synergies between the two parties which has led to this partnership before the start of the sixth Formula E season. Oliver Rowland is a rising star on the racing circuit and Kirk Originals want to associate themselves with a young, stylish and ambitious British driver. Formula E is one of the fastest growing sports internationally and an ambassador role with Oliver provides leverage and awareness amongst the legion of racing fans across the globe.
“Kirk Originals eyewear has always been designed for men of substance. We create bold styles for characters who are leading the way in their respective fields. British craftsmanship and high-quality materials have always been the bedrock of our brand. When the opportunity to partner with Oliver was presented to us, it was an easy decision. We see a star in the making who reflects the same principles as our brand DNA: authentic style and uncompromising quality,” said Mark Brown, Creative Director of Kirk Originals.
About Kirk Originals
Kirk Originals is a British eyewear brand specialising in premium sunglasses for men. Tastefully bridging past and present, London-based Kirk Originals combines authentic, generational craftsmanship and refreshingly modern design in a collection of sunglasses proudly made in England. All frames are manufactured using quality European acetate and meticulously assembled to rigorous standards. The result is a collection of luxurious sunglasses designed for the modern gentleman.