About Us

Who We Are

Blackcastle Sport is a commercial rights and sports marketing agency with a focus on motorsport.

We offer partnership consultancy, rights management and partnership activation through our strategic and personalised relationships with client brands and rights holders.

Working with Blackcastle Sport enables your brand to take a step beyond the traditional sponsorship approach to sports marketing to develop fresh, current and creative ways to achieve your marketing and business goals.

Through us, your business has the opportunity to capitalise on the prestige, the exposure and the passion of sport via effective and measurable marketing strategies.

With exclusive access to a selection of the world’s finest motorsport talent, we can enable your brand to benefit from the positive connotations of Formula 1 and Formula E whilst engaging your customers in new and exciting ways.


Richard Diaz


Richard is the founder of Blackcastle Sport and manages the contractual relationships with teams, series and drivers. Richard is an avid motorsport fan and has been for the past 20 years. His passion for the sport, coupled with his extensive commercial experience, has enabled Richard to further his interest by creating an innovative sports marketing agency.

Josh Sherry

Commercial Director

Josh manages and delivers the commercial strategy for the business. His primary focus is providing Blackcastle Sport’s clients and drivers with effective and innovative partnerships that deliver value and help achieve marketing, business and CSR objectives.

Tim Blower

Sponsorship Sales Associate

Tim’s fosters relationships with brands to create commercial partnership opportunities that drive value for all parties. Tim’s primary focus is the sourcing and acquisition of partners for each of our talented drivers.

Vickie Wardley

HR, Business Administration and Research Manager

Vickie is responsible for business administration, HR and our research and insight needs, ensuring Blackcastle Sport stays up-to-date with market trends and partnership opportunities.  She provides our clients with valuable data including viewing figures, social media reach and demographics.

James Marshall

Head of PR & Media

James brings with him a wealth of sports industry experience, working with some of the UK’s highest-profile organisations including Manchester United Football Club and The Football Association. He is responsible for communications strategy with his main objective to provide a first-class public relations service for all our clients.

Stephen Taylor-Heath

In-house Counsel

Stephen has over 20 years of experience in private practice for the sports industry. A partner at IPS Law, he is also General Counsel to Boxnation and has worked with Racing UK, Frank Warren Sports Network and Leeds United Football Club. Stephen advises Blackcastle Sport athletes on contracts, image rights and brand protection.

Samantha Waters

Digital Marketing Manager

Samantha is responsible for all of Blackcastle Sport’s digital channels including our website, Instagram, Twitter and LinkedIn pages. Samantha is instrumental in developing interesting and engaging social media / digital strategies for our clients, enabling them to activate digitally, drive engagement with the correct audiences and to maximise the value from their sports partnerships.

Tim Love

Partnership Activation Manager

Tim’s role is to ensure our clients derive maximum value from partnership agreements to help them achieve their business and marketing objectives. Through prime brand visibility, exposure and innovative content creation and distribution, Tim will ensure each business makes meaningful connections with its target audiences.

Our Values


We develop smarter and more creative ways for you to engage with your target audiences. Using our industry knowledge and experience, and capitalising on social influencer technologies, we will ensure your message is amplified to a core audience and will derive maximum value for your investment.


We take a truly collaborative approach to working with our clients. Acting as an extension of your in-house team, we take the time to understand your company so we can deliver the partnerships that will help your business to succeed.


We have the energy and passion to deliver the results you are looking for. We will keep striving for excellence and innovation in the partnerships and activation strategies we deliver to surpass your expectations and meet your needs. Our team are dedicated to sourcing and acquiring commercial opportunities for brands and rights holders alike.

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